To supplement internal sales force efforts 
Company: Solvay Pharma / Byk Canada
Product: Pantoloc; targeting the Family Physicians supporting two other salesforces' efforts

To reach new specialty markets
Company: Allergan
Product: Alocril; opening the Family Physicians audience to this eye specialist oriented firm

To re-position / re-launch
Company: Bristol-Myers Squibb
Product: Stadol NS; to re-position in the migraine marketplace

To promote detailing-sensitive OTC products
Company: SmithKline Beecham
Products: Gaviscon, Tums; to secure additional physician recommendations

To promote older, mature products
Company: Sanofi-Synthelabo
Products: Phisohex, Idarac; to sustain interest in mature products

To promote seasonal products
Company: Schering-Plough
Product: Coppertone Sunscreens; to take advantage of seasonal salesforce opportunities